P&G Meijer Olympic
Campaign

Little Wins. Big Victories

Whether it's racing to catch a toddler or diving to catch a spill, Mom (and Dad!) truly are everyday Olympians. We believe these little feats of household heroism or "little wins" should be celebrated just like those high-profile Olympians.

We were challenged to develop a unique campaign that targeted our Meijer Moms during the Olympic time frame.

Our photoshoot captured our parents in moments of household heroism. We set out to glorify and make those everyday tasks using P&G products appear as epic as they should be.

We worked closely with photographers to ensure our original concept was captured with all the fun and energy of the original idea. Developing three main assets that we could use across a multitude of platforms.