Do your Best Forget the Rest

2020 was a challenging year in so many ways. On-Cor came to us with the knowledge that their consumers were leaning on their simple and budget friendly dinner options more than ever. So we were challenged with developing a campaign that kept a lighthearted tone and encouraged our shoppers to do their best this year and forget the rest.

We filmed a series of vignettes showing various characters narrating the obstacles of their day to the tune of On-Cor’s signature jingle. As the video comes to a close, we reveal a dinner done right, courtesy of On-Cor, and close with the jingle in its true form.​

This approach reinforced On-Cor’s audio branding while invoking a fun way to narrate the day’s obstacles and ultimately remind our target that doing their best is enough.​

This campaign was executed with two 30 second spots, as well as radio, social and targeted digital media.