Defend Chicago

Connie’s Pizza came to us searching for a way to create more brand awareness and remind Chicagoans that Connie’s is an iconic Chicago pizza and brand. We developed an Outdoor and Social campaign positioning Connie’s Pizza alongside some of Chicago’s most recognizable landmarks. Creating original illustrations for each of the billboards and social posts. Drawing the connection for the shoppers that Connie’s is as much apart of Chicago’s history as The Bean or Wrigley Field.

The campaign was met with immediate success! Connie’s saw brand awareness increase by 13%, sales went up by 30%, and social ad recall was 4-5x greater than industry average.